Tic Tac Toe Packaging: Celebrating Life with Beautiful Design

A Unique and Sophisticated Presentation

All clothing items from Tic Tac Toe now come in a sophisticated, multi-dimensional pack that is both visually captivating and functional. Unlike traditional packaging, there is no front or back - both sides are equally interesting and beautiful. The front of the pack features an endearing deer and fawn die-cut window, allowing customers to catch a glimpse of the brand's stunning prints. On the back, a three-dimensional die-cut heart, framed in a second heart, adds an extra touch of elegance. Opening the pack reveals a wonderful discovery, making the unwrapping experience truly special.

One of the highlights of the Tic Tac Toe packaging is the inclusion of reversible shoes. These shoes, which offer two different options, presented a challenge for the design team. They needed to showcase both the top and underside of the shoes clearly. The solution was a beautiful "double-sided" pack with a large window that allows visibility from all angles. This attention to detail and commitment to providing maximum visibility sets Tic Tac Toe apart from other brands in the market.

The realization of the Tic Tac Toe packaging involved the use of high-quality materials and advanced techniques. The packs were created using two spot colors on white Alpine Art SBS board, with a thickness of 610mic and a weight of 380g/m2. The die cutting, foiling, and gluing of the die-cut and scored 175mic acetate window added the finishing touches to the design.

Both the clothes pack and the shoes pack have a size of 150 x 150 x 37.5mm, excluding the ribbon. This uniform size makes them easy to display, ship, and store, providing convenience for both retailers and customers.

The Tic Tac Toe packaging not only showcases the brand's commitment to quality and style but also offers a delightful interaction for customers. The clothes pack is carried from a satin ribbon, adding a touch of luxury to the unboxing experience. To open the pack, a flap next to the die-cut 3-dimensional heart is lifted, revealing a heartfelt "Welcome to Life" message from Tic Tac Toe and additional information about the company. Opening the inside flap, like a book, unveils the care and sizing instructions. And as a final surprise, a "Thank You" card awaits customers once the product is removed and unwrapped.

The shoe pack follows a similar design and is also carried from a satin ribbon. Three clips are released to open the pack, revealing the beautiful shoes inside.

The Tic Tac Toe packaging project took approximately three months to complete and was printed in Cape Town, South Africa. Throughout the design process, extensive research was conducted with Tic Tac Toe retailers to understand their requirements. The design team also explored various materials, processes, and die-cutting constraints to ensure the final product met their vision.

The Tic Tac Toe packaging has received well-deserved recognition in the design community. It was awarded the Silver A' Design Award in 2016, a prestigious accolade that celebrates outstanding expertise and innovation. This design showcases a remarkable level of excellence, combining strong technical characteristics with splendid artistic skill.

With their Tic Tac Toe packaging, Northhook Design Studio has successfully created a design that not only enhances the presentation of Tic Tac Toe's products but also adds a touch of elegance and wonder to the unboxing experience. It is a testament to the brand's commitment to celebrating life's beautiful moments and creating products as special as the babies themselves.